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Analytics & CRO Journal

Future of Web Analytics

In web analytics, the entire concept is about the future. You are using tools that help you understand the interaction that clients have with your website so that you can plan for their future interactions.

Big Data's Potential Impact on Industries in Africa

There is a lot of hype being generated by big data, and this is deservedly so. So many industries are experiencing change, diverse changes thanks to data.

8 Things About Marketing You May Not Have Known

Digital marketing is an element that every brand needs to take seriously. Whether yours is an online business or not, digital marketing should feature heavily in your advertising campaigns.

10 Undeniable Reasons to Love Business Intelligence

Companies and brands store a lot of data in their databases today, and the size of data stored keeps increasing exponentially with time. You need business intelligence services to help you transform this data into actionable intelligence.

Why Web Analytics?

What if we could find a better way to understand our client’s needs and behavior when they visit our websites? Couldn’t we be able to serve them better, provide the services they need as we increase our leads?

Using data to drive customer ascension

Customer ascension, for any business, is one of the most important growth determinants.

12 Reasons You Should Invest in Conversion Rate Optimization

As a webmaster, you must make good use of the traffic you get to your site. Quality calls to action are important here, and this is where conversion rate optimization (CRO) comes in handy. So what really is CRO?

Little Changes That'll Make a Big Difference With Your Data

How valuable is your data? A lot can be said about your business by analyzing your data. From this, you can understand your website better, and make simple changes that will eventually yield amazing results.

How to use data to effectively market your business

There are several ways of using big data, especially for data-driven marketing. First, you have to realize there is a trend, then from there, understand the nature of the trend.

Making Data-Driven Decisions Using Web Analytics

Life and everything else around us are changing so fast that we have to constantly make decisions that initiate a chain of events.

Top Web Analytics Tools

There are quite a number of web analytics tools that are available in the industry at the moment.

Grow your Business this Valentine’s Day with Data Analytics

It’s that time of the year again. Gifts, romance, trips, holidays, proposals, engagements, you don’t want to miss out on the love. Love is in the air. If you own an e-commerce store online, this is one of your favorite times of the year.

Business Analytics and Data: Quick Guide on Maximizing on the Easter traffic

As the Easter holiday draws closer, many travelers are looking forward to spending some quality time away from their normal schedules.