The Lexiun Group

Services

Advanced data collection setup, data analysis, and Conversion Rate Optimization

Tools & Technology

Facebook Reports
Google Analytics
Hotjar
Google Tag Manager

Team

Ann Njuguna

Client

The Lexiun Group

Highlights

Optimized Websites

1 %

GA & Tag Manager Setups

1 %

A/B Tests Done

1 +

Monthly Reports

1 +

Brief

Business Description

The Lexiun Group is a data driven digital marketing agency founded in 2005. Headquartered in the Netherlands, they’re serving clients in 5 different continents, developing marketing strategies for each stage of their customer’s journey.

Lexiun group has different websites and landing pages that are eCommerce and lead generation based projects

Tasks:

Enhanced eCommerce setup and Advanced analytics integration (Integration with 3rd party tools)
A/B testing
Data analysis
Funnel setup and analysis

Brief intro story
My role on this project was to help The Lexiun Group in advanced web analytics setups and configuration for proper data collection to help increase revenue by identifying the right traffic sources and marketing angles that drive high returns on investment and optimizing the websites and landing pages for the best user experience through data analysis. This included, but not limited to advanced analytics set up to ensure that we support the data-driven mission of the business and analyze the data collected and experiment data.

Challenge

Need for a comprehensive data tracking system that involves 3rd party apps integration, enhanced eCommerce tracking, and funnel tracking
Data analysis services
Conversion Rate Optimization Services

Process

Analysis step

I did a Google Analytics audit to determine which settings are missing and fixed them.

Spoke with the clients to understand their KPIs so that I can advise them on what 3rd party tools to integrate with Google Analytics for comprehensive data.

Created new properties and configured the settings in Google Analytics for new websites.

Created funnels for lead generation marketing campaigns.

Analyzed experiment data for the experiments run within the organization.

Created reports for data analysis done on the projects.

Offered recommendations based on the results from the data analysis.

Results

I have been able to continuously provide data-related support to the organization for their different projects for more than a year now. The organization can now focus on data-driven marketing and increasing revenue and conversion rate for their different projects.

By setting up a comprehensive data collection system and analyzing data and providing recommendations on areas of improvement, The Lexiun group is able to comprehensively apply a data-driven approach to their marketing strategies and drive highly profitable marketing campaigns for their clients.